Build around the fantasy at the center of the IP
A branded game should do more than reproduce familiar characters, locations, and visual details. It should let players participate in the part of the world they already care about. Devhouse works with studios and entertainment brands to identify that central fantasy and turn it into mechanics, systems, spaces, and social interactions.
Our experience includes globally recognized entertainment and sports properties across Fortnite, console and PC games, mobile devices, and immersive real-time installations.
Authenticity is a production system
Brand authenticity cannot be reserved for a final approval pass. It influences concept selection, interaction design, animation, writing, environment art, UI, audio, and even technical priorities. We bring brand stakeholders into the production rhythm early enough for feedback to guide the work while changes are still affordable.
A clear approval model helps the team distinguish fixed brand requirements from areas where creative interpretation is welcome. That clarity gives developers room to make strong decisions without drifting away from the identity of the property.
Design for the platform where fans play
The same IP should not produce the same experience on every platform. Fortnite, Roblox, mobile, console, PC, and location-based VR each create different expectations for session length, controls, social behavior, content discovery, performance, and updates.
We design around those platform behaviors while protecting the recognizable qualities of the world. For a mobile-first Fortnite experience, that may mean immediate readability, short-session pacing, expressive character behavior, and careful performance prioritization. For a location-based experience, physical space and guest flow become part of the design.
Multidisciplinary execution under one roof
Branded interactive work often crosses traditional production boundaries. Devhouse combines:
- Game and systems design
- Gameplay, UI, tools, and platform engineering
- Environment, character, animation, VFX, and technical art
- UX and interaction design
- Production planning and partner coordination
- Performance validation and launch readiness
Keeping those disciplines connected helps visual authenticity, interaction quality, and technical feasibility evolve together.
From concept to continued engagement
We can support early concept exploration, rapid prototypes, full-cycle production, embedded co-development, platform expansion, and post-launch content. The engagement model depends on whether the goal is to validate an idea, own a complete experience, or add experienced capacity to an established production.
Frequently asked questions
How do you keep an experience true to the source material?
We begin with the audience fantasy and the non-negotiable qualities of the property, then connect brand review to concrete gameplay and production decisions. Authenticity is evaluated through interaction and tone as well as visual accuracy.
Can Devhouse work directly with multiple stakeholders?
Yes. Branded projects often involve a rights holder, platform partner, publisher, and development team. We establish clear review ownership and bring decisions into the schedule early enough to avoid approval becoming a late-stage bottleneck.
Which platforms can you support?
Our work spans Fortnite, Roblox, PC, console, mobile, and location-based real-time experiences. Platform selection should follow the audience, product goal, and kind of interaction the IP can support most naturally.